News & Insights

Behind the Build: perspectives on modern new-home sales, buyers, and builder success.

Builtzer’s News & Insights brings together industry trends, builder best practices, and buyer-focused strategies designed to support a better new-home sales experience.

Bridgette McGuire 12/17/25 Bridgette McGuire 12/17/25

The “On-the-Fence” Prospect: How to Register Buyers Without Creating Pressure

Bridgette McGuire 11/18/25 Bridgette McGuire 11/18/25

What Good Prospecting Looks Like in Today’s New Home Market

Bridgette McGuire 10/28/25 Bridgette McGuire 10/28/25

How to Build Buyer Trust Before the First Tour

Bridgette McGuire 10/2/25 Bridgette McGuire 10/2/25

How to Keep Sales Momentum During Slow Seasons

Bridgette McGuire 8/12/25 Bridgette McGuire 8/12/25

Reimagining the Registration Process: How Builtzer is Changing the Game

Bridgette McGuire 8/7/25 Bridgette McGuire 8/7/25

Why Follow-Up is Where the Sale Happens (And How to Stay Consistent)

Bridgette McGuire 8/5/25 Bridgette McGuire 8/5/25

Prospecting That Works: Why the Right Buyers Start with the Right Tools

Not all leads are created equal, and chasing the wrong ones wastes time. This post breaks down what effective prospecting really means in today’s new home market, and how Builtzer PRO helps builders connect with the right buyers, faster.