After the Contract: The Crucial Months Before Move-In
There’s a big, exciting moment when the buyer signs the contract. It’s a milestone worth celebrating, but it’s not the end. In fact, for buyers, it’s just the start of a period filled with anticipation, questions, and curiosity about what comes next.
The Waiting Game
From the builder’s side, these months are busy with permitting, scheduling, and construction. From the buyer’s perspective, it can feel like a long wait filled with uncertainty.
This is the stage where:
Buyers want updates on progress
They’re eager to see behind-the-scenes milestones
They start thinking about move-in planning, décor choices, and community life
Without communication, excitement can turn into anxiety, and anxiety can lead to second-guessing.
Turning Downtime Into Engagement Time
The most successful builders treat this stage as an opportunity to deepen the relationship. That means:
Sharing regular construction updates
Providing photos or videos of key build stages
Explaining what’s happening next in the process
Offering resources for preparing for move-in day
These touchpoints keep buyers engaged, confident, and connected to the builder’s brand.
How Builtzer Helps Builders Shine
This is exactly where Builtzer steps in. Through the Home Hub, builders can:
Post real-time progress updates with photos and notes
Keep all important documents in one place for easy access
Share milestone alerts so buyers always know where their home stands
Maintain a single, branded channel of communication, no lost emails or scattered texts
By making the build process transparent, Builtzer turns waiting into anticipation, and anticipation into advocacy.
“The months between contract signing and closing are your best chance to build trust. Show buyers what’s happening and they’ll stay excited, confident, and ready to recommend you.” – Shawn McGuire, Co-Founder of Builtzer
Build More Than Homes
When handled well, the build phase can be the most memorable part of the buyer experience. With the right communication, it’s not just about constructing a house. It’s about building trust, excitement, and a lasting relationship.
