Direct-to-Buyer: Builtzer’s Approach to New Home Sales
In today’s housing market, efficiency and transparency are everything. Yet for years, new home sales have been slowed down by third-party referral systems and lead-selling platforms that insert themselves between the builder and the buyer. These middlemen don’t just complicate the process—they also inflate costs and create unnecessary barriers to genuine connections.
At Builtzer, we believe the path to a new home should be direct. That’s why our platform was designed to remove referral fees and empower direct builder-to-buyer relationships.
Why the Middleman Doesn’t Work
Traditional referral models often look like this: a buyer expresses interest, the lead is “sold” to multiple builders, and fees pile up before the buyer ever meets a sales rep. Builders spend money chasing unverified leads, while buyers face repeated outreach and conflicting information. Nobody wins.
The Direct-to-Buyer Difference
With Builtzer, buyers connect straight to the source: the builder. No lead resellers. No referral fees. Just an instant, verified connection that benefits everyone:
For Builders: Every lead is yours to own, nurture, and convert. You gain transparency into buyer interest without paying for recycled or incomplete data.
For Buyers: You get a streamlined experience, connecting directly with the sales team who knows the homes best. No noise, no confusion—just the details you need to make confident decisions.
For Realtors: Instead of competing against referral systems, you’re included in the process. Buyers can easily add their realtor at registration, ensuring everyone starts on the same page.
A Better Way Forward
By removing middlemen, Builtzer empowers builders to focus on selling homes—not paying fees. It gives buyers a clear path to the information and support they need. And it ensures realtors remain part of the process in a way that builds trust, not tension.
As Shawn McGuire, Founder of Builtzer, puts it:
“We didn’t build Builtzer to sell leads. We built it to connect people. The strongest new home sales start with direct relationships—no extra hands in the middle.”
Built for Buyers. Powered by Builders.
With Builtzer’s direct-to-buyer approach, the future of new home sales is transparent, efficient, and cost-effective. Builders own their relationships. Buyers get the experience they deserve. Realtors stay connected. Everyone benefits.
👉 Want to see how Builtzer can support your sales team? Connect with our team at info@builtzer.com.
